Bri Janusaitis

Creative Director | Strategic Designer | Visual Storyteller

About me

I’m a creative specialist who loves bringing brands to life by shaping stories and crafting high-impact, human-centered experiences. Blending design, storytelling, and strategy, I rally teams to turn abstract ideas into meaningful, functional work that sparks connection and builds recognition. I’ve worked across government, pharmaceutical, IT, SaaS, and hospitality, creating visually compelling content that deepens engagement and helps brands show up with heart and clarity.

Experience

Creative Director | Strategic Designer | Visual Storyteller // Suzie North Studio, Remote // 2023 – Present

  • Freelance & Contract Leadership: Built and led a flexible creative services studio, delivering high-impact brand and content solutions for clients across technology, government, wellness, education, and nonprofit sectors.

  • Client & Team Integration: Seamlessly integrated into in-house and external teams to guide creative direction, shape brand voice, and deliver compelling cross-platform experiences.

  • Scalable Network Model: Assembled and led cross-disciplinary teams of copywriters, content strategists, remediators, and designers to match project needs with specialized talent.

Creative Director // AgileXtended, Remote // 2023 – Present

  • Collaborative Execution: Partnered with subject matter experts, business leaders, and stakeholders to translate abstract ideas into tangible, strategic deliverables—from pitch decks and training modules to social campaigns and product packaging.

  • Product Ecosystem Design: Led the visual and experiential design of Cultural Cartography’s suite of tools—including publications, card decks, facilitation guides, and branded workshop materials—translating complex frameworks into clear, engaging digital and physical products.

  • Creative Strategy & Delivery: Delivered end-to-end services from brand identity development to executional support, aligning visual design and messaging with broader business goals.

Creative Communications Specialist, Deputy Program Manager // Sprezzatura, Remote // 2021 – 2023

  • Strategic Brand Leadership: Developed a cohesive, accessible brand strategy that reinforced identity through storytelling, branding, and multimedia campaigns.

  • Content Development: Championed the production of over 40 creative assets, including one-pagers, videos, eBooks, and podcasts, crafting engaging, user-centered campaigns that optimized internal communications.

  • Team & Program Management: Managed a high-profile communication program for Centers for Medicare & Medicaid Services, overseeing a team of designers to ensure alignment between vision and execution.

Marketing & Communications Specialist | Graphic Designer // Boehringer Ingelheim, Remote // 2020 – 2021

  • Executive & Internal Communications: Engineered presentations, newsletters, and videos to enhance executive messaging across 11 global regions, employing UX best practices and data-driven insights.

  • Brand & Visual Strategy: Revamped brand consistency through visual storytelling and high-impact messaging, developing engaging campaigns that optimized communication touchpoints.

Creative Communications Specialist | Resource Materials Specialist // Subway, Milford, CT // 2018 – 2020

  • Global Brand & Campaign Strategy: Pioneered over 50 multilingual campaigns, generating over 3 million customer impressions and increasing franchise inquiries by 66%, thereby strengthening brand identity through cohesive messaging and impactful visuals.

  • Learning & Development Content: Collaborated with subject matter experts to develop 80+ training materials for international distribution, guaranteeing brand cohesion and accessibility across enterprise content.

Founding Partner // Oxford Baking Co., Oxford, CT // 2013 – 2018

  • Brand & Business Strategy: Instituted and scaled a brand from the ground up, achieving a 40% increase in profits through strategic marketing while launching community-driven campaigns that fostered a 20% growth in customer loyalty within the first year.

  • Creative & Operational Leadership: Oversaw branding, strategy, and product development while leading a diverse team of designers, bakers, artists, and support staff, optimizing operations to reduce waste and enhance efficiency.

Publications

Compass for Agility | AgileXtended, LLC

01 / 2023

Led visual direction, layout, and illustrations

Education

Culinary Arts | Connecticut Culinary Institute | Hartford, CT

05 / 2010 | GPA: 3.94

Concentrations: Pastry & Baking, Business Management

Challenges that drive me

  • Turning ambiguity into bold clarity, through storytelling, strategy, and design.

  • Distilling complex ideas into human-centered experiences that resonate and deliver results.

  • Leading teams toward a shared creative vision while navigating business realities.

  • Crafting brand narratives that build trust, spark emotion, and drive connection.

Drove Over 3M Customer Impressions Across 50+ Global Campaigns

Subway

Career highlights

Strengthened Global Brand Consistency Across 11 Regions and languages

Boehringer Ingelheim

Increased Engagement by 57% Through Culture-Driven Brand Storytelling

Centers for Medicare & Medicaid Services

Launched & Scaled Startup Brand to 40% Profit Growth as Founding Partner

Oxford Baking Company

Directed Creative for 7-Product Org Change Suite with 43 Modular Physical + Digital Components

AgileXtended

Strategy

  • Branding

  • Content

  • Visual storytelling

  • Campaign development

  • Personas

  • Experience & journey maps

Design Execution

  • Graphic design

  • Presentation & pitch design

  • Print & digital product design

  • Learning experience design

  • Interaction design

  • Accessibility & inclusive design

Systems Thinking

  • Agile mindset

  • Human-centered design

  • Organizational change support

Core skills & capabilities

Operations & Team Integration

  • Cross-functional collaboration

  • Stakeholder alignment

  • Design operations

  • Team growth & development

  • Executive communications

  • Contractor relationships

Tools

  • Adobe CC

  • Figma

  • Google Workspace

  • Microsoft Office Ecosystem

  • Asana

  • Trello

  • Coda

  • Slack

  • Vyond

Awards & certifications

ISO 9001:2015 Internal Auditor

2022 • International Management Systems Marketing

Honoring Advertising Excellence Award

2019 • University Business & Readex Research

Advertising Excellence Award

2019 • Franchise Times & Baxter Research Center Inc.