Bri Janusaitis
Creative Director | Strategic Designer | Visual Storyteller
About me
I’m a creative specialist who loves bringing brands to life by shaping stories and crafting high-impact, human-centered experiences. Blending design, storytelling, and strategy, I rally teams to turn abstract ideas into meaningful, functional work that sparks connection and builds recognition. I’ve worked across government, pharmaceutical, IT, SaaS, and hospitality, creating visually compelling content that deepens engagement and helps brands show up with heart and clarity.
Experience
Creative Director | Strategic Designer | Visual Storyteller // Suzie North Studio, Remote // 2023 – Present
Freelance & Contract Leadership: Built and led a flexible creative services studio, delivering high-impact brand and content solutions for clients across technology, government, wellness, education, and nonprofit sectors.
Client & Team Integration: Seamlessly integrated into in-house and external teams to guide creative direction, shape brand voice, and deliver compelling cross-platform experiences.
Scalable Network Model: Assembled and led cross-disciplinary teams of copywriters, content strategists, remediators, and designers to match project needs with specialized talent.
Creative Director // AgileXtended, Remote // 2023 – Present
Collaborative Execution: Partnered with subject matter experts, business leaders, and stakeholders to translate abstract ideas into tangible, strategic deliverables—from pitch decks and training modules to social campaigns and product packaging.
Product Ecosystem Design: Led the visual and experiential design of Cultural Cartography’s suite of tools—including publications, card decks, facilitation guides, and branded workshop materials—translating complex frameworks into clear, engaging digital and physical products.
Creative Strategy & Delivery: Delivered end-to-end services from brand identity development to executional support, aligning visual design and messaging with broader business goals.
Creative Communications Specialist, Deputy Program Manager // Sprezzatura, Remote // 2021 – 2023
Strategic Brand Leadership: Developed a cohesive, accessible brand strategy that reinforced identity through storytelling, branding, and multimedia campaigns.
Content Development: Championed the production of over 40 creative assets, including one-pagers, videos, eBooks, and podcasts, crafting engaging, user-centered campaigns that optimized internal communications.
Team & Program Management: Managed a high-profile communication program for Centers for Medicare & Medicaid Services, overseeing a team of designers to ensure alignment between vision and execution.
Marketing & Communications Specialist | Graphic Designer // Boehringer Ingelheim, Remote // 2020 – 2021
Executive & Internal Communications: Engineered presentations, newsletters, and videos to enhance executive messaging across 11 global regions, employing UX best practices and data-driven insights.
Brand & Visual Strategy: Revamped brand consistency through visual storytelling and high-impact messaging, developing engaging campaigns that optimized communication touchpoints.
Creative Communications Specialist | Resource Materials Specialist // Subway, Milford, CT // 2018 – 2020
Global Brand & Campaign Strategy: Pioneered over 50 multilingual campaigns, generating over 3 million customer impressions and increasing franchise inquiries by 66%, thereby strengthening brand identity through cohesive messaging and impactful visuals.
Learning & Development Content: Collaborated with subject matter experts to develop 80+ training materials for international distribution, guaranteeing brand cohesion and accessibility across enterprise content.
Founding Partner // Oxford Baking Co., Oxford, CT // 2013 – 2018
Brand & Business Strategy: Instituted and scaled a brand from the ground up, achieving a 40% increase in profits through strategic marketing while launching community-driven campaigns that fostered a 20% growth in customer loyalty within the first year.
Creative & Operational Leadership: Oversaw branding, strategy, and product development while leading a diverse team of designers, bakers, artists, and support staff, optimizing operations to reduce waste and enhance efficiency.
Publications
Compass for Agility | AgileXtended, LLC
01 / 2023
Led visual direction, layout, and illustrations
Education
Culinary Arts | Connecticut Culinary Institute | Hartford, CT
05 / 2010 | GPA: 3.94
Concentrations: Pastry & Baking, Business Management
Challenges that drive me
Turning ambiguity into bold clarity, through storytelling, strategy, and design.
Distilling complex ideas into human-centered experiences that resonate and deliver results.
Leading teams toward a shared creative vision while navigating business realities.
Crafting brand narratives that build trust, spark emotion, and drive connection.
Drove Over 3M Customer Impressions Across 50+ Global Campaigns
Subway
Career highlights
Strengthened Global Brand Consistency Across 11 Regions and languages
Boehringer Ingelheim
Increased Engagement by 57% Through Culture-Driven Brand Storytelling
Centers for Medicare & Medicaid Services
Launched & Scaled Startup Brand to 40% Profit Growth as Founding Partner
Oxford Baking Company
Directed Creative for 7-Product Org Change Suite with 43 Modular Physical + Digital Components
AgileXtended
Strategy
Branding
Content
Visual storytelling
Campaign development
Personas
Experience & journey maps
Design Execution
Graphic design
Presentation & pitch design
Print & digital product design
Learning experience design
Interaction design
Accessibility & inclusive design
Systems Thinking
Agile mindset
Human-centered design
Organizational change support
Core skills & capabilities
Operations & Team Integration
Cross-functional collaboration
Stakeholder alignment
Design operations
Team growth & development
Executive communications
Contractor relationships
Tools
Adobe CC
Figma
Google Workspace
Microsoft Office Ecosystem
Asana
Trello
Coda
Slack
Vyond
Awards & certifications
ISO 9001:2015 Internal Auditor
2022 • International Management Systems Marketing
Honoring Advertising Excellence Award
2019 • University Business & Readex Research
Advertising Excellence Award
2019 • Franchise Times & Baxter Research Center Inc.