Oxford Baking Co.
Oxford Baking Co. began as a small, community-rooted bakery and grew into a recognized brand known for its quality and connection to local customers. The project involved creating a visual identity, marketing presence, and packaging that reflected the brand’s warmth and artisanal craftsmanship. From storefront signage to product packaging, every element needed to communicate authenticity and care.
My roleAs a founding partner, I created the brand identity from the ground up, developing a visual language that could live across packaging, marketing materials, and physical spaces. I oversaw every creative touchpoint — from signage and menus to seasonal promotions — ensuring the brand felt cohesive and connected to its community roots.
DeliverablesBrand Identity System
Packaging Design
Promotional Materials
Training Materials
