MariTrace
MariTrace provides real-time vessel tracking and maritime intelligence solutions for the shipping, yacht, data, and security industries. The project aimed to strengthen brand credibility and position the platform as both reliable and innovative in a competitive market. The challenge was modernizing the brand identity while maintaining trust among its highly specialized user base.
My roleI led the modernizing of the brand identity, working directly with leadership to align the new visuals with business goals. I designed marketing collateral, digital assets, and a new web presence to support outreach and client acquisition, ensuring all materials communicated authority and clarity. I also engaged external contractors to deliver broader aspects of the project, ensuring consistency across all touchpoints.
DeliverablesBrand Identity Elements
Promotional Materials
Website Design
